The burgeoning Bowery incubator will soon welcome a quirky new gym.
As previously reported, Caspi Development is single-handedly seeking to create a Bowery tech sector with 135 and 161 Bowery. Both properties were converted into luxury offices for start-up tenants like Kik Interactive.
Now the latter property is adding a boutique gym to its ranks. A Lower East Side “clubhouse” of Mark Fisher Fitness, the six-year-old business headquartered in Hell’s Kitchen. Teaser signage was affixed to the facade of 161 Bowery earlier this week, announcing the forthcoming opening (sometime in September) and deals for potential members.
Mark Fisher Fitness takes a more lighthearted approach to working out. It prefers not to call itself a gym and has a unicorn mascot. Members are known as “ninjas,” of which there are nearly a thousand.
Here’s more on Mark Fisher Fitness:
In addition to helping our clients move beautifully and reach their physical potential, we are honored to be trusted with our Ninjas’ long term well being. We not only apply the most progressive training and nutrition strategies to help our clients achieve peak health and hotness, but we pull out all the stops for injury reduction and post-injury rehabilitation.
And so it came to pass that the universe brought the MFF team a place to call home, right in the center of Manhattan, where the journey began. The Ninja Clubhouse was indeed a magical place, filled with laughter and hugs and love and unicorn rainbows. The Ninja army had a place where they could sing and dance and play and be the best version of themselves.
The Ninja Army continues to grow, and the MFF team continues in their never-ending quest to provide Ninjas the best possible experience leading to the best possible results. The team attends seminars, they read books, and they continuously refine their techniques for teaching health and hotness. They strive to get better every day, right along with their Ninjas, all while wearing silly costumes and using crazy metaphors. For as they tirelessly seek greater heights of serious fitness glory for their beloved Ninjas, they never forget that they, too, are ridiculous humans.